PostStuart Garner: CEO and owner of Norton – the interview

Norton biker boots

As we’ve just launched our first ever collaboration with Norton Motorcycles we thought it would be the perfect time to chat bikes, boots and chicken chasers with the man that brought Norton back to life…

Stuart on Norton…

“My ambition with Norton was always to bring this historic and respected British brand back into production. Now it’s about building on that and re-establishing the brand globally. Our bikes are all built by hand in our factory here in Donington, the home of British motorsport, which makes each bike unique.

My first ever bike was a Honda CV50 ‘chicken chaser’ as it was affectionately known! It was a great bike which I learned to handle well – I even managed to wheelie it through my garden gate with my granny on the back! Times have changed a little since then though; I now ride a Norton NRV588 – on which I broke the land speed record for a rotary engine, reaching 180mph on the Bonneville Salt Flats.

Our hand-built bikes are loved by everyone from Richard Hammond to Keanu Reeves and Bruce Springsteen, but whether it’s a chicken chaser or a pristine Norton our mantra is always the same – ride it like you stole it!”

Stuart on the new Clarks/Norton range

“We wanted to work with Clarks because our shared heritage and British craftsmanship is revered around the world. We knew these shared values and history would create a winning partnership.

The boots in this collection were inspired by traditional and authentic motorcycle footwear and manufactured with quality components. We’ve drawn on historic and modern design examples to produce something truly original.  These boots are for anyone that respects traditional design values and tough footwear – my personal favourite is the Norton Rise in black – I never want to take them off!”

Shop the Norton range here.

1+