PostElle part 2

Here is the second instalment of our collaboration with the ELLE team for AW14. Our models are back on the streets of East London and they’re teaming their favourite Clarks shoes with little black shift dresses, wide-leg, geo-grid print trousers and chunky knit roll neck jumper dresses – perfect autumn wardrobe inspiration.

Shop these styles here and make sure to check out the spread in November’s issue of ELLE as well as our ELLE inspired store windows.

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PostStuart Garner: CEO and owner of Norton – the interview

Norton biker boots

As we’ve just launched our first ever collaboration with Norton Motorcycles we thought it would be the perfect time to chat bikes, boots and chicken chasers with the man that brought Norton back to life…

Stuart on Norton…

“My ambition with Norton was always to bring this historic and respected British brand back into production. Now it’s about building on that and re-establishing the brand globally. Our bikes are all built by hand in our factory here in Donington, the home of British motorsport, which makes each bike unique.

My first ever bike was a Honda CV50 ‘chicken chaser’ as it was affectionately known! It was a great bike which I learned to handle well – I even managed to wheelie it through my garden gate with my granny on the back! Times have changed a little since then though; I now ride a Norton NRV588 – on which I broke the land speed record for a rotary engine, reaching 180mph on the Bonneville Salt Flats.

Our hand-built bikes are loved by everyone from Richard Hammond to Keanu Reeves and Bruce Springsteen, but whether it’s a chicken chaser or a pristine Norton our mantra is always the same – ride it like you stole it!”

Stuart on the new Clarks/Norton range

“We wanted to work with Clarks because our shared heritage and British craftsmanship is revered around the world. We knew these shared values and history would create a winning partnership.

The boots in this collection were inspired by traditional and authentic motorcycle footwear and manufactured with quality components. We’ve drawn on historic and modern design examples to produce something truly original.  These boots are for anyone that respects traditional design values and tough footwear – my personal favourite is the Norton Rise in black – I never want to take them off!”

Shop the Norton range here.

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PostELLE & CLARKS

In SS14 we fell in love with the looks the ELLE team put together starring our shoes – so much so that we’re doing it all again this season.

This time we took to the streets of East London to make ordinary moments just that little bit extraordinary. The ELLE team paired some of their favourite shoes from our AW14 collection with key pieces for this season. From geo-grid peg trousers to sporty separates, these looks will form the backbone of your new season uniform.

Shop these styles here and make sure to check out the spread in October’s issue of ELLE as well as our ELLE inspired store windows.

 

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PostPre-fall fashion

What to wear in August

In mid-summer you won’t want to heavily invest in major in-season updates, but some key AW14 items can help re-spin your late summer look. One such transitional hero is the biker boot. A key trend for AW14 they will help inject some new season nowness into your wardrobe and will still look fresh in fall.

Wear it now:

  • Boxy, boyish – what’s not to love about this summer’s linen shirts, keep the top button fixed and sleeves rolled high
  • Add some petal power with high-waisted  monochrome shorts
  • Accessorise with tortoise-shell round frame sunnies and unisex gold watch
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