Inspired by the 1960s, Clarks and the Victoria and Albert Museum - the world’s leading museum of art and design - celebrate the decade that changed fashion forever.
INSPIRATION FROM THE SWINGING SIXTIES
We’ve been making shoes since 1825. Designing them too, setting trends and building a reputation as a world leader in footwear for every occasion. Our archive is unique and over the years our enduring sense of style has attracted collaborators including some of the best known names in fashion, art and design - most recently, London’s Victoria and Albert Museum.
Working closely with the V&A, we’ve updated 60s looks, patterns and prints to create a SS16 collection that says that was then, this is now.
The 60s youthquake with its pop bands, photographers, hairdressers and Bambi-eyed models turned ‘swinging’ London into the centre of the universe and Britain into a fashion leader. The look was clean and young – babydoll mini-dresses worn with big lashes and even bigger hair. Men started to dress up, too - aping the Beatles in polo necks and natty little suits.
Shoes had a revolution of their own. Those minis demanded flatter styles and a million Mary Janes and sling-back pumps were born. While the boy’s skinny, ankle-skimming trousers called for equally skinny boots. Forty years later, Clarks has partnered with the V&A to turn these groovy styles into something new this season.