LC:M is the menswear equivalent to London Fashion Week. For emerging designers to global British brands, it kick-starts the calendar showcasing British fashion’s key collections, and SS15 was as eclectic as ever.
This year’s event featured Clarks as part of acclaimed designer and tailor Richard James’ show. Inspired by the cultural collision of the British soldier with the Sahara during the late 1930s, his Desert Rats show was a huge success. Featuring the four-pocket safari jacket, neat tailoring, plenty of khaki and olive linen and Desert Rat motifs, the show was made complete by the presence of our very own Clarks Desert Boots.
Richard told us “When I knew we needed classic desert boots, it had to be Clarks.” – We couldn’t agree more.