We caught up with our trends analyst, Dan Hasby-Oliver, for his take on our new collections and what it’s like to assess the fashion landscape for a living.
As part of the Clarks creative team I predict and analyse footwear, fashion, social and digital trends to inform and influence product creation.
Before Clarks I studied fashion journalism. I then worked as a fashion and lifestyle journalist alongside working in sales and PR at a renowned British fashion label and running club events in London. Somehow I got roped into teaching English in a college along the way too, so quite a mix!
My favourite thing about my job is the travel; individually and as a creative team, travelling to various cities and trade-shows for research and inspiration is key for a healthy creative process and fresh, product information.
I’d describe my style as British vs Americana heritage. I wear quite a lot of denim, knits and checks but then I also love the monochrome, Scandi and sports luxe trends. My favourite place to shop in the world is Selfridges. Every city in the world should have one.
Clarks has made a very identifiable leap from comfort casuals to stylish shoes you can wear all day, every day. No longer does Clarks mean just ‘safe’ shoes and children’s shoes, they are designed for people who want to make a style statement and who prioritise quality and craft.
For SS15 I’m really looking forward to seeing my influences come through in our products – from sports-inspired cup soles to on-trend colours that were identified and developed about 18 months ago!