PostCRAFT AND DATA

"The first step to perfection is the last..."

 

Although this may sound like a bit of a riddle, when talking about the craft of a Clarks shoemaker, this statement couldn’t be truer. Every single shoe that Clarks design starts with a hand-crafted wooden last that defines the shape of the shoe.

 The last is a hugely under-played element of shoe making – the importance it has to every single shoe ever made, the time it takes to create them and ultimately, it's what sets good shoes apart from great ones.

 A last maker’s craft is second to none. It takes up to 10,000 hours to become an expert last maker at the Clarks level – their skill is unrivalled.

 Each last generates 1,000,000 data points, helping us to make the most perfectly formed shoes in the world.

 

"Tomorrow's shoes today..."

 Unique craft and skill with innovative technology and data knowledge is what comes together to make Clarks truly standalone from any other footwear brand in the world. Clarks will always be about the shoes – our shoes define us, and set us apart. They are what we do best and always will be. Our passion pushes us revolutionise footwear, we invest endlessly to ensure our products are the best – from the technology that goes in to them, how they are made and the materials that they’re made with.

 2017 marks a year that promises to bring you great shoes, this is what Clarks are all about. We take the spirit of what is Clarks and make this a reality for all ages. A spirit of joy, free-mindedness and liberty runs through everything that we create, in hope that our shoes will also impart this feeling on to each and every one of their wearers.

 

SHOP - Mens shoes

SHOP - Womens shoes

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