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Before the launch of the Limited Edition DOOM X Wallabee boot we talked to the super villain of hip hop about teaming up with Clarks Originals.
How did you start out?
The super villain really started out in New York. I’ve been doing music now for more than 20 years, and I’m still doing what I do – instrumentals, rhymes, trying to cover as much of the spectrum musically as I can – whilst professionally keeping it tight.
Why do you wear a mask?
This version of the mask I have had for about five years. There have been previous versions, but the idea came from me just wanting to wear a mask on stage. I started out by wearing a stocking mask at first, and then it evolved to a plastic, altered, Halloween mask, until we came up with the current bad boy.
Why did you decide to work with Clarks Originals?
Well, Clarks Originals are the classic Wallabee joints. It’s in their name – they are classics, originals. Only rich cats had these back in the day. I wasn’t really able to get a pair until recently, but ever since then they’ve been in my collection. It’s like a sneaker, but it’s still a shoe. You can flip them up. They always had a classy but casual look to them.
What was it like to make your own shoe?
Well Clarks came up with the offer, and automatically I was with it. I was trying to think how, and what, am I going to add to an original. Originals are classy joints – so I had to work out what I could do without taking away from that feel.
You are certainly a Pioneer. What similarities are there between you and Clarks Originals?
Well thank you for the compliment. I feel humble – there’s a lot of hard work that has been put into it, so it’s great that it has been appreciated. I think we’re a good fit as you’re dealing with two original concepts. I’m trying to be as different as possible with the mask and everything. No-one had ever tried it before, it was ground breaking.
It’s the same with these shoes – they stand the test of time. When you have something like that, where craftsmanship and care is put into the creation, then it tends to last a long time. That’s the true test. I think that’s also a good look for me – Clarks Originals and I both carry weight with what we do and what we do speaks for itself.