Clarks’ long reigning history in footwear design and manufacture stands up above many other brands across the world. Our original design ethos and sense of style, is what continues to attract collaborators including some of the most highly regarded names in the business. The V & A, the world’s leading museum of Art and Design, are back for their third product collaboration with Clarks. This time, the range takes its design inspiration from the 1970s. Combining influences from archive designs, with fashion influencing films of the time, such as ‘The Sting’ and ‘The Great Gatsby’- combining the movies’ Art Nouveau and Art Deco stylings with a kaleidoscope of colours.
The range is made out of four designs, all available in many different colours. Two heeled and two flat styles make up the range, silhouettes that reference the era’s fashionable loafers and t-bars. The inner lining of all the styles has been expertly selected by the V&A, a print designed by English artist and designer, Claud Lovat Fraser. Originating in the 1920s, Lovat Fraser’s original print was re-issued in the ‘70s to capture the decade’s zeitgeist.
The Women’s range, led by stacked heel style, Cass Day, is an example of faultless fusion of both Clarks and V&A DNA. Inspired by the Clarks Originals Wallabee profile with its moccasin construction, nature form last and butt seam.