PostA Week In The Style Of: Jo Fenn

Hi, I’m Jo Fenn. I’ve been working at Clarks for almost four years now and I’m the Women’s Trend Analyst. This basically means along with my other trend colleagues in Men’s, Kids and Clarks Originals we put together the global Clarks creative direction for each season - including colour palettes, materials, key details and silhouettes. I then work with the women’s team throughout the shoes’ development journey until we hand them over to our buyers and merchandisers.

My degree is in Illustration and I’ve had experience in buying, merchandising, retail and wholesale selling before I joined Clarks, which gave me a good background into some of the complexities of our business, as well as a creative foundation.

The thing I love most about being a trend analyst is that we are constantly learning through all the research we do, so no day is ever the same and everything continually evolves – which keeps things interesting as I get bored easily! I get to travel a fair bit as half of my team are based in our USA office in Boston and researching emerging trends can’t just be done from our laptops, so that is always fun!

The blog team at Clarks asked me if I could share a week of my what I’m wearing - so welcome to my wardrobe for the week!

THURSDAY. This is another example of taking a dress I wear in the summer and adding layers to winterise. I have tons of simple plain black long sleeve tops which can easily go under dresses or be worn on their own, a necessary wardrobe staple!

Here I've added some great Clarks shoes I was recently given as a wear test, which is when we test new materials to make sure they are suitable, durable, don’t rub etc. We do a lot more tests on our materials and shoes than most other high street companies to make sure our shoes are the best quality they can be. And if you're lucky you might get to wear test a pair then keep them afterwards!

SHOP - Women's Shoes

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2 thoughts on “A Week In The Style Of: Jo Fenn

  1. Clarks Avatar Claudia

    I love the look of these ankle boots! I keep checking the website in the hope they become available. When can I buy them???

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    • Clarks Avatar clarks

      Hi Claudia – Jo was giving us a heads-up on a new style for AW16 so hopefully you can wait until then! In the meantime we have some great metallic looks for summer… :)

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