PostA Week In The Style Of: Jo Fenn

Hi, I’m Jo Fenn. I’ve been working at Clarks for almost four years now and I’m the Women’s Trend Analyst. This basically means along with my other trend colleagues in Men’s, Kids and Clarks Originals we put together the global Clarks creative direction for each season - including colour palettes, materials, key details and silhouettes. I then work with the women’s team throughout the shoes’ development journey until we hand them over to our buyers and merchandisers.

My degree is in Illustration and I’ve had experience in buying, merchandising, retail and wholesale selling before I joined Clarks, which gave me a good background into some of the complexities of our business, as well as a creative foundation.

The thing I love most about being a trend analyst is that we are constantly learning through all the research we do, so no day is ever the same and everything continually evolves – which keeps things interesting as I get bored easily! I get to travel a fair bit as half of my team are based in our USA office in Boston and researching emerging trends can’t just be done from our laptops, so that is always fun!

The blog team at Clarks asked me if I could share a week of my what I’m wearing - so welcome to my wardrobe for the week!

WEDNESDAY. This is one of my favourite jumpers at the moment. I love all the texture coming through in fashion right now, making outfits much more interesting. I've paired it with my favourite high waist skinny jeans. I love a high waist, it suits my figure shape and has a hint of a retro feel. Worn with the It trainer of the moment, the Clarks Trigenic Flex, which is a brilliant design, it looks great and is super comfortable and warm!

SHOP - Womens Trigenic Flex

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2 thoughts on “A Week In The Style Of: Jo Fenn

  1. Clarks Avatar Lynne

    I love these grey felt trigenics for women but haven’t seen them here in the UK yet to buy from Clarks. Are they coming to this part of the world soon?

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    • Clarks Avatar clarks

      Hi Lynne – the grey felt Trigenic Flex was from our AW15 collection so is now sold out! However we’ve got some great seasonal colourways available now, and look out for the AW16 Trigenic Flex in some amazing graphic prints :)

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