PostStepping back: A busy year for Clarks Originals

 

In anticipation for a season of fresh collaborations, the blog takes a look back at what Clarks Originals have been up to this past year...

 

STUSSY

Storming it with some real acclaimed partnerships recently, Originals can boast a catalogue of well received product collabs throughout 2015 and in to 2016. Kicking things off with Stussy. Founded in the late 80’s, Stussy have redefined the look and ideology of casual wear, with a brand as renowned and recognised today as it was then. Stussy clothing, like the Wallabee itself, has been adopted by skaters as part of a world-recognised streetwear wardrobe.

 

 At the end of 2015, two new Wallabee shoes were born, to mark nearly 50 years of the Wallabee, and 35 years of Stussy. In a true Navy and a Harvest Gold, the suede was made in England by Charles F Stead, an Ostrich leather collar and gold tipped laces, complete with Clarks Originals X Stussy co-branding on the fob and interior of the shoe:

 

 

 6876

 Founded in 1995 by influential designer Kenneth Mackenzie, 6876 is an internationally acclaimed and highly sought after label known for its functional and modern approach to menswear.

They created a four-piece range, two Desert Boots and two Desert Treks, one leather and one suede of each. Coloured in the most sophisticated shades - premium grey and navy suede, and black and brown leather, made using only the highest standards of craftsmanship. 

To accompany this collaboration, they created a video entitled Dérive, that honours the shoes that have been loyally referenced by 6876 since its inception 20 years ago. Kenneth Mackenzie said,

 “The basis of the film was a rejection of what seems like an epidemic of laboured youth cultural references and signifiers within the creative and fashion industries. The dérive is the first step toward an urban praxis, a stroll through the city to understand the ‘psychogeographical articulation of the modern city’1... A simple way to reclaim the urban environment. The result, a film created within the 20th year of 6876 and the 65th year of the Desert Boot with a collaborative partner Clarks Originals, and a series of shoe styles that were loyally worn at the outset of this journey. In honour of this it felt necessary to create a stripped back, contemplative Year Zero aesthetic.”

 

 

 THE ATMOS TAKEOVER

On the 12th February 2016, Atmos – one of the world’s biggest sneaker boutiques in Tokyo, was taken over by Clarks Originals, unveiling their newest innovation, the Trigenic Flex.

The style dominated window displays and poster sites throughout the city. While the Atmos building was wrapped with Trigenic Flex graphics on every side, standing out from one end of the famous Shibuya shopping district to the other. Inside, sneaker enthusiasts, musicians, artists and entertainers congregated to celebrate the coming together of Clarks Originals and Atmos. 

 

 

 

 

 

GOODHOOD

"Interesting, but totally easy to wear"

Started in 2007, Goodhood is an award winning multi brand retailer selling over 200 brands across menswear, womenswear, lifestyle and cosmetics. Championing a vision of effortless life style and redefining the idea of luxury living, their curational buying ensures every product has a story and relevance to their ethos.

A perfect match for Originals, who, as a brand, boasts a long and interesting heritage in the footwear market. Goodhood have taken one of the most famous Clarks Originals profiles, the Wallabee, to create two new designs. Goodhood co-founder, Jo Sindle, grew up wearing Wallabees through the British Acid House era and it was a shoe he loved. They focused on staying true to the original in their design, but wanting to update it with sympathetic details that were inspired from music videos of that era. 

 

Visit the Clarks Originals website to find out more. 

 

BUY - The Original Desert Boot

BUY - Trigenic Flex

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PostLost in Music – The Clarks Festival Edit

 

It’s hard to deny that through the power of social media, the rise of the popular weekend city-festival, hand in hand with the increasingly savvy attendee, has meant that festival fashion is as apparent, exposed and crucial as ever, with a huge amount of festival-revellers now admitting that the days of taking just the “I don’t mind if this gets ruined” members of the wardrobe are certainly over. Key looks, outfits and costumes are organised and agonised over weeks in advance, with just about everyone wanting to get the look just right. The festival has been transformed in to a main-stage of style know-how. Fields of glittery, sequin-filled faces, beautifully clashing with colourfully indiscrete outfit combinations - shiny uniqueness, a playground for ultimate iridescent freedom…

And currently we’re seeing Somerset gear up to host the biggest festival in the world, and Clarks, being based a just a mere eight miles from the Glastonbury Festival site, finds it almost impossible to not be influenced by the festival in one way or another. Along with the beautifully unique and magical personality of Somerset, helping to define Clarks’ brand spirit and personality – embracing those unexplainable feelings of joy and freedom, what it is to be you and being unconditionally comfortable with that.

So whether you’re counting down the days until Glastonbury or holding out until Bestival - whether it's the type of festival that plays no music at all, whether the weather is good or bad, all festival-goers will know only too well, you always need that perfect pair of good weather shoes on hand as well as your old faithful wellies. And there’s no need to compromise on style, or indeed comfort, when it comes to the perfect festival shoes – we all know just how crucial it is to tick both boxes.

If it’s to start your packing, or simply just to channel the trend, we’ve pulled together an edit of festival-ready footwear to see you through the whole summer...

The Women's Edit:

1. Coll Island - Fuschia                               

2. Hexton Glitz - Ice  Blue                     

3. Desert Kiltie -  Black                 

 4. Ledella Trail - Grenadine

 

5. Zelby Zest - Metallic                           

6. Cabaret  Scene - Tan                     

7. Desert Boot - Light Blue                

8. Marina Ramble - Mushroom

 

Buckles, studs and tassel details = instant edgy, festival detail staples. Flats in zesty shades, clashing-colour prints and glittery metallics, with chunky profiles and dual density cushioning - ideal for dusk-to-dawn dancing. Browse the full Cabaret collection for more festival footwear inspiration.

And all hail the Classic Desert Boot - spotted on famous feet nearly every summer. Easy to wear, versatile and unique, nails classic festival style every single time.

 

The Men's Edit:

1. Brinton Craft - Tobacco                       

2. Gosling Step - Multi colour               

3. Wallabee - Leaf                                   

4. Desert Boot - Brown

 

 5. Trigenic Flex - Teal                               

 6. Pennard Strap - Tan                                       

7. Gosling Walk - Grey

 

The most authentic Originals profiles couldn't be more ideal for festival season. The Desert Boot and the Wallabee both have a long-standing reputation, deemed as relevant now as the day they were designed for. Demonstrating casual yet impeccable style know-how, they're perfect for all types of festival. Plus they only get better with age, so they'll thank you for how much you'll end up walking in them...

Elsewhere look to thick stitch-down detailing, tobacco-tan leathers, loud, multi-colour canvas, cup soles and slip-ons for laid back, easy wearing.

 

So get the look, dance all night and love every minute. Celebrate freedom, enjoy the things you love. Feel good and look good doing them. Get lost in music, and embrace some Somerset magic...

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PostSomewhere In-between: Introducing the AW16 Pre-Collection

 

Although something still relatively new to Clarks as a brand, the concept of a ‘Pre-collection’ actually has a long, interesting history in the world of fashion.

Also known as a ‘Resort’ or ‘Cruise’ collection, the concept of the pre-collection was something that began in America. A line usually produced by high-end designers, in-between the expected twice-yearly spring and autumn collections.

 

After recognising this gap in the market, the ‘trans-seasonal’ wardrobe was born. The demand for beautiful, exclusive pieces, perfect for luxurious holidays to tropical climates were in high demand by the designer's richest clients. Jetting off to corners of the world that required a suitcase full of summer clothes, when the stores at home were filled with fur and winter boots - hence the coining of the name, ‘Resort’ collection.

These pieces would also usually be designed using shapes, colours, detailing and prints set to be big in the coming season. This uniqueness and exclusivity gained the designs a lot of attention and demand among the masses, resulting in other brands creating cheaper, replica pieces to stand up to newly derived demand – thus, a trend is born.

 

The idea of borrowing trends from a future season to wear now began to catch on amongst clothing designers and retailers. Clarks, maintaining their trail-blazing spirit, have just launched their third pre-collection line since AW15. This season’s boasts a selection of perfect summer silhouettes – wedding heels, holiday sandals, flats for warm office days as well as casual weekend run-arounds – ideal for now, but with enough style longitude to step you seamlessly in to autumn, and more importantly, your winter sun holiday.

 

The pre-collection range is always designed with a future season twist, adopting key colours and prints set to be big. Ideal for those wanting to keep ahead of the curve this season and in to the next. Just start counting those compliments - don't say we didn't warn you...

 

SHOP - Pre-Collection and New Arrivals

 

 
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